GoodFor exists for the sole purpose to help aid in the clean up of our beautiful planet that we call Earth. We decided that we needed to make sustainable shopping a lot easier for the everyday consumer.

We went ahead and created a #plasticfree shopping experience that allows you and your family to fill your pantry without all the wasteful packaging that comes with it. We have also created reusable products that aid in this process.

That wasn’t enough for us, we wanted every single one of our customers to plant a tree each time they shopped with us because the world needs more trees, so we decided to team up with the amazing organisation “Trees For The Future” who not only grow carbon dioxide eating trees but also help impoverished communities all over the world to learn how to grow and manage their own foods sources.

Trees for The Future GoodFor Lifetime Bottle NZ

Planting Tress

Trees are our planets lungs, without them, we don’t exist. Each year, humans destroy around 80 million square kilometres of the world’s forests and due to this, our planet is getting warmer – causing extreme weather patterns, rising sea levels and serious conflict.

We’ve teamed up with ‘Trees For The Future’, an amazing organisation that helps impoverished communities plant tree gardens to replenish crop growth, save our environment and ultimately free families out of poverty. Trees For The Future concentrate their efforts in Central, East and West Africa where conditions are harsh and people suffer the most from drought and lack of resources. Each time you shop with us, we donate the money to have one tree planted.

Since opening in early 2017, we have planted over 140,000 trees and with your help we hope to exponentially increase this number, year on year.  Please check out more of what Trees For The Future do at

Want to read more?


No more products available for purchase

Your Cart is Empty