Supporting small, local business who cares for the environment.
Kiwi’s love coffee and as a result, we throw away 295 million disposable coffee cups per year! Disposable coffee cups are not recyclable as the paper cup is lined in plastic, which can’t be separated.
My reusable coffee cup symbolises the start of our sustainable journey and was one of the very first lifestyle changes I made in an effort to reduce my waste. In 2008, the Joco brand was born out of a personal protest to the mounting threat of plastic and single-use waste - an issue created by the obsession with cheap convenience that has led to a plastic world with a disposable culture.
Learn more in our blog post “How my reusable coffee cup changed my way of life”.